November 1, 2015
Enjoying year round outdoor living epitomises our Queensland lifestyle and Trueline has captured this essence through the creation and delivery of functional and fashionable patio and pergola designs.
Shane Hammond learnt everything he knows about business from his Uncle Wayne and is now drawing on strong family ethics coupled with fresh innovative ideas to bring Trueline into a new exciting phase.
Trueline was founded in 1970 by Wayne Hammond, Shane’s uncle, who identified a gap in the outdoor living market with people not being able to get the right quality of patio products to add value, style, comfort and livability to their homes.
“He was an entrepreneur and created a company that rapidly expanded throughout Queensland,” says Shane, “Wayne believed strongly in product innovation and Trueline was his life, he put significant time and a lot of himself into the development of the company.“
“I’m so happy with my new patio it looks amazing. Everyone has done an awesome job and made the experience such an easy and friendly time.”
Shane’s involvement began in the early 2000s when he had an opportunity to join the company as Marketing Manager, before progressing to Group Sales and Marketing Manager, and then on to General Manager. It was a dynamic time for Trueline as it was embarking on growth and expansion opportunities under direction of a new Managing Director who led the company through a period of product range extensions and the opening of new locations utilising franchise style licensing.
However, during that period founder Wayne Hammond became ill and in 2007, he passed away and within 18 months, Shane had purchased the Brisbane operation and six months later progressed to outright ownership, taking the company a full 360 degrees into total family proprietorship again. “It was a massive task for my wife and I but getting Trueline back into Hammond family ownership made it all worthwhile” says Shane.
Since taking over ownership Shane has been gradually remodelling the company to retain all the best elements of its progressive engineering origins and combining them with modern architectural thinking and leading edge technologies to enable high levels of operating efficiency with the best in product design, quality and workmanship. Our aim is to give each and every customer an exceptional service experience that delivers a full circle of excellence from start to finish.
As a company we are very focused on the customer need throughout the duration of each project and maintain high levels of communication gathering constant feedback to ensure they are delighted with the finished job. “The positive feedback we get after project completion is rewarding but we are intent on pushing our standards even higher” says Shane.
“The business is growing and expanding interstate but our future focus is very much centred on Queensland and building on the company’s 45 year association with home owners throughout the state” says Shane. “One of my greatest pleasures in business is when we have customers from decades ago coming back to us for a new project.” While Trueline builds for all types of homes and budgets the Sunshine Coast provides us the opportunity to get more imaginative with design in unifying outdoor living spaces with the natural coastal environment and many water view aspects.
An outdoor living project can be a daunting prospect as you navigate through the various steps of design, certification, council approval, financing and then the building process itself. Trueline makes all these issues go away by taking care of everything while keeping you informed of progress and acting with speed and decisiveness in the event of any concerns. Our devotion to customer care and satisfaction guarantees an enjoyable and trouble free building experience.
Being in the building trade we were impressed by the quality of work and can’t speak highly enough of the professionalism shown by those involved.”
– David and Donna, Mountain Creek.
Dream Style Living
Trueline offer a world of possibilities to bring your outdoor dreams to life.
Coastal Vibe New Sunclipse insulated patios are the ultimate in cool living with adaptability for elevated, flat, gable and fly over roof forms creating a light filled aura of spaciousness, elegance and modernity. For any style, budget or setting Sunclipse will add wondrous pleasure to coastal living.
- Aesthetic Perfection
Pergolaire louvered patio brings architectural sophistication and mechanisation to outdoor living putting you in charge of whether the roof is open to sunlight, angled for shade and breeze or closed to shut out rain. Pergolaire will give outstanding versatility and refined elegance to any style of home.
- Timeless Style
Coolskin is an example of how classic concepts can evolve into gems of timeless design adaptable to a wide range of spaces while offering all the unique advantages of an all aluminum system.
From the beginning our Brisbane founded business created a culture of excellence by pushing beyond conventional design boundaries to superior levels of aesthetics, strength and durability.
Now after more than 70,000 completed projects Trueline is again setting new quality standards combining our engineering pedigree with modern architectural thinking and technique to reimagine outdoor living concepts built to uncompromising standards of quality and workmanship.