1. First impressions count. You wouldn’t go to a red carpet event or attend a job interview without looking the part and your branding should be no different. Specifications for banner images and profile pictures vary across social media channels so make sure these are designed to fit properly, for both mobile and desktop users, or you risk losing potential audience members within the first 10 seconds of them landing on your page. Yep, consumers are a tricky, picky and downright finicky bunch. You also need to ensure that the content of your posts remains consistent for, well, ever. This means high quality images (no cats or poorly designed memes allowed) and well-constructed text which has seen multiple rounds of proofing or, at the very least, a basic spell check (the shortcut button is F7, people – use it!) If you’re struggling for inspiration, look to industry leaders in your field who have already nailed the social media game and if all else fails, post anything coffee-related. Latte art, #mondaymotivation quotes and everything in between – no social media account is complete without it.