That’s where What The Fox Creative came in. Montville identified alongside What The Fox that they wanted to diversify their offering and differentiate the packaging of their cafe range to the At Home range they sell through retailers.
As the coffee industry moves forward we wanted the packaging to reflect that. We wanted to celebrate and elevate the product from origin,” Kevin says.After the rebrand, the business saw a significant lift in sales. They’re now supplying coffee to 30 to 40 cafes, 30 retailers, and a distributor called Unique Health Foods, which reaches a further 200 customers. With a fresh outlook and shiny new packaging, Montville Coffee was accepted into the Grow Coastal Program through the Sunshine Coast Innovation Centre, where they refined their cold brew coffee range (now known as Monty) with the help of What The Fox. Montville used customer personas identified alongside What The Fox to develop concepts and new labels for Monty, and customer feedback led to the development of another product, a caffeine-free cold brew. The launch of Monty will take place at the Fine Foods Australia conference in Sydney this month, after Montville Coffee was chosen to represent the Sunshine Coast at the conference, which will provide them with a platform to launch Monty nationally. “We now have a wholesale cafe range, an at home range and we have a different category named Monty. Yet when you place all of those packages and labels together it’s all cohesive. And that’s been the benefit of creating a long term relationship with What The Fox,” Sean says. “What The Fox has been very generous in sharing their thoughts and expertise, both in one-on-one sessions but also in more public sessions, like their monthly workshops. Our experience has been very positive, and they have a great team with a lot of experience behind them,” Kevin adds.
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