Profile sits down with the owner of What The Fox Creative, Wayne Fraser, to discover what happens when you merge a renowned business consultancy firm with a foxy creative agency. Spoiler alert: it’s an alliance of epic proportions.  When Maxum founder Wayne Fraser started to learn more and more about his client What The Fox Creative, he soon realised how fitting a partnership would be. For almost two years, Wayne has worked tirelessly behind the scenes in order for Maxum to take over What The Fox and the businesses have now co-branded to bring about comprehensive strategies for their clients.   Wayne, who is an accountant with a background in management consulting, says the aim of Maxum is to help businesses achieve greatness.

“It’s always been about consulting clients, building their business, growing their business and building their wealth,” he says.
When a client comes to Maxum wanting to grow their business, marketing and branding is always a major part of the process and that’s where What The Fox comes in. “Every client wants to grow and build their business and marketing is a huge part of that. And historically we’ve outsourced that, so now it means we can bring all those services in-house,” says Wayne. “We can offer clients a much more comprehensive package.” Clients now have the opportunity to get even more help when they come to either What The Fox or Maxum, thanks to synergy of the businesses. “We’ve been able to help our clients set up all of the things that Maxum does in terms of business structures and planning for growth, but we’re now helping them from a marketing and digital perspective now too. We now cover business, online, branding and social media strategies,” says Wayne. [caption id="attachment_16174" align="aligncenter" width="870"]Wayne Faser Wayne Faser[/caption] The overall goal is to develop sustainable strategies to help businesses flourish well into the future with a motto of ‘get it right the first time’. What The Fox has a unique offering for a creative agency, as a perfect union Charmaine Woodison explains. “What The Fox has a team of creative thinkers and doers that work together to deliver all of your marketing needs by combining out-of-the-box brand strategies with compelling and beautiful design solutions. Some clients use What The Fox as an extension of their in-house marketing team and others find that having the foxes be their marketing team is a much more cost-effective way to access all of the specialists they need,” she says. Armed with a mountain of knowledge and creative expertise, What The Fox focuses on brand touch points at every level to ensure businesses are making meaningful connections with their audiences.  “What The Fox does more than creating a brand for your business, it’s about creating a long term marketing strategy that aligns with your business plan and sets you up for success. It’s so beneficial for our clients to have their business advisors, accountants and marketing experts under one roof ,” Wayne adds. Maxum clients are already benefiting from the merger, with a number taking on help from the foxes to create a beautiful brand. “It’s been easy to move the Maxum clients over to What The Fox because we have helped them build their business over the years. They know our methodologies. So now we can do the same thing with their marketing,” says Wayne. “What The Fox clients have their marketing sorted but they might not have looked at their business from a tax or asset protection or business growth perspective. So whichever side they’re coming from, they end up with a comprehensive package.” Wayne says the acquisition has meant that Maxum can delve more into the digital space, thanks to What The Fox’s expertise. What The Fox has provided Maxum with improved digital methodologies so clients can move into the digital arena and keep up with rapidly advancing technology.  It also means Maxum and What The Fox have the ability to service clients all over the world. “We’ve managed to combine everything you need for exponential growth from education, strategy and support through to implementation and results,” he says. When clients come to What The Fox and Maxum, they can feel at ease knowing they have the backing of both teams and with joint workshops and services on offer, they have big plans for the future. It’s safe to say this synergy will bring world-class solutions to businesses of the Sunshine Coast and beyond. 


Call them today for an hour of power with the team, where they will work with you one-on-one to design a strategic growth plan that sets you up for success.  Maxum and What The Fox services: • Mergers and acquisitions • Business planning • Insolvency advice • Asset protection • Growing your business • Business startup • Property • Taxation • Marketing strategy • Branding and logos • Marketing collateral • Social media marketing • Email marketing • Websites • Workshops Brisbane, Melbourne, Sunshine Coast, Sydney Phone: 1300 629 029 maxum logowtf logo  
cover image: (left to right) Melissa Rochow, Caitlin Clark, Laura Wilson, Charmaine Woodison, Wayne Fraser