Thursday, October 17th marked a milestone moment for the Australian travel industry with the official launch of the revolutionary new online travel portal,!

In a huge tech-coup for the Gold Coast, Tourism Leader and Entrepreneur Graeme Hollonds, officially unveiled the groundbreaking online travel agency at a slick event held at HOTA, Home of the Arts with over 150 business leaders, tourism and hospitality honchos and media in attendance.

The radical new platform is penned as one of the nation’s largest travel disrupters, offering a unique search algorithm unlike anything the Australian tourism sector has seen.

Three years in the making, JumpOn now invites travellers to rethink the way they book travel.

Unlike the current online travel heavyweights which list accommodation and attractions based on destination, price, daily deals, packages or commission structure, JumpOn features a distinctive neutral listing which allows for the search to be completely customisable based on the customer’s travel preferences.

The innovative new platform poses just one simple question – “What do you want to be close to?”

And, the possibilities are endless!

Customers can select numerous things to be close to from beaches, day spas, wineries, adventure tours and more!

Then, based on those results, in one single platform – JumpOn will suggest a destination AND the accommodation providers that are the closest to what they are searching for. They will even suggest more attractions, events and tours that are close by!

“It’s really exciting because customers now have the opportunity to discover places they might never have thought of”, says JumpOn Founder Graeme Hollonds. “In that sense, JumpOn will become a part of the planning phase or ‘dreaming phase’ for holiday makers and not just the means to an end”.

The JumpOn booking platform also offers significant advantages to accommodation providers. Not only will the unique neutral listing and search algorithm “I want to be close to” allow for a greater variety of hotels and apartments to be found, JumpOn also offers some of the lowest commissions in the industry at a flat 10% (compared to the industry standard of 15 – 30% per booking).

Graeme says: “We’re putting an end to the price war and getting back to what really counts – customer service and a unique selling proposition. It’s a chance for accommodation providers to really stand out and for travellers to choose their own adventure.”

So, what do you want to be close to? Rethink the way you book at