With multiple successful businesses under her fashionable belt, Bettina McLeod is CEO of 1950’s and 60’s inspired swimwear label, Sirens Swimwear. Not only that, Bettina is about to set the fashion world ablaze with the development of a new technology to assist online fashion brands to increase the average spend of a customer and reduce refunds, all without adding any additional staff. Sound the siren people, Bettina McLeod is a woman on fire.

Interviewed by PROFILE EDITOR Tam Wrigley