In an age where medical funding for research is hotly contested and there are more and more charities out there competing for attention, it’s no wonder the message is getting lost among the static.”

Since forming in 1977, Red Nose (formerly known as SIDS & Kids) has raised $16.7 million, helping fund several scientific breakthroughs in discovering the cause of SIDS (sudden infant death syndrome) and supporting thousands of grieving families through the most impossible of situations. But the ultimate factor attributed to the decreased numbers of SUDI (sudden unexpected death of infants) cases is Red Nose’s promotion of risk reduction campaigns, particularly their safe sleeping messages. Despite the number of SUDI cases being down by 80 per cent, the fact Red Nose Day is losing impact means these potentially life-saving messages are no longer getting across to the young families who need to hear them most.
In an age where medical funding for research is hotly contested and there are more and more charities competing for attention, it’s no wonder the message is getting lost among the static.
And I get it; every day we have news presenters telling us about more tragic causes we should donate to, or we are overloaded by stories on social media, so we start to tune it out. We can’t afford to stop to listen or donate to every cause.
But when it comes to something that presently can not be screened, treated or cured – something that can only tackled by minimising the risk and passing on this knowledge to others – we need to be all ears.
This is not about creating fear, and while it’s certainly a worthy cause, this isn’t about raising money. It’s about educating ourselves about the risks.
So to the millennials out there – don that red nose and rock that awareness-raising selfie. Just make sure you also take the time to truly learn about what you are supporting, and pass it on to others.

RED NOSE DAY IS ON FRIDAY 30 JUNE. GO TO REDNOSEDAY.COM.AU TO GET INVOLVED.

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