September 1, 2017
How one man turned a good eye for detail into one of the Sunshine Coast’s most sought after residential property maintenance businesses.
In 2008 John Hall and his wife Cheryl were comfortably settling into a well-earned retirement here on the Coast. As someone who has taken pride in his home and its surroundings his whole life, John found himself becoming increasingly dissatisfied with the standard of body corporate maintenance on the building he was living in, and took matters into his own hands, working on the building himself.
Friends and neighbours soon noticed the improvements made to his residence and began asking for his services on their own properties. A lightbulb moment hit and John decided to take his knack for maintaining buildings and started his own business.
Hallsmark has developed into a proud family-owned business, with John’s two sons Chris and Kelvin jumping on board. Chris is the grounds supervisor and marketing manager, Kelvin is the cleaning manager and wife Cheryl is the bookkeeper.
With a specific focus on residential properties, Hallsmark boasts the ability to increase the standard of a building incrementally over a one to three year period through their cleaning and garden maintenance work programmes. While John and Cheryl came out of their retirement to work on the business full time, their son Chris says they absolutely love it.
Hallsmark looks after properties spanning from Coolum to Caloundra. After maintaining a couple of properties on River Esplanade, they quickly started to increase their clientele and ended up looking after the whole street. “Locals were practically getting a try-before-you-buy experience because they were seeing what was happening to the buildings around them,” says Chris.
This word of mouth style of marketing was sustaining the business for over nine years, but Chris decided it was time to take it one step further. He came across What The Fox Creative and was really impressed by their offering. They started with a customer experience workshop, followed by a rebrand, which included a style guide and concept marketing strategy, and they look forward to continuing their relationship with What The Fox as the business evolves.
Within six months, Hallsmark has redeveloped aspects of the business and recently relaunched a new website with thanks to What The Fox.
“What The Fox forced us to dig deeper. We’ve learnt from our mistakes and the business has grown over that time,” Chris says, explaining they’ve now introduced a framework to help clients present a beautiful building and plan to continue producing more content around how chairmen and committees can make life easier for themselves.
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