Colleen Rose Lucy and Loo For Colleen Rose, fashion runs in her blood. Her mother and her aunt had a flair for it, with both of them skilled dressmakers with a knack for creating beautiful pieces. As a result, Colleen recognises quality fabrics and clever clothing designs when she sees them, and it is this that drew her to buy online clothing store, Lucy and Loo, in October, 2015. “I’ve been in the retail industry for years – back in Ireland I worked at Topshop for quite a while. It was what I was doing just before Lucy and Loo that was actually out of place!” she laughs, explaining her role in managing several hotels in the outback – a job she had left her home on the Sunshine Coast for. “I missed my family so I decided it was time to come home. Lucy and Loo came up for sale and I was looking for a career change so I decided to jump on the opportunity and give it a go.” It was the versatile design of Lucy and Loo’s convertible dresses, along with the quality of their fabric, that convinced Colleen the business would be a winner. Suited to all body shapes and stocked in 26 different colours, Colleen says her dresses are most popular for bridesmaids, as they can offer the same dress in a style that can be tailored to any individual. But as she explains, their versatility means they can be used for much more. “They’re the perfect maternity dress,” says Colleen. “They’re not overpriced and you get great wear out of them since it’s like a new dress every time.” Colleen has grown the Lucy and Loo convertible dress into one of the most sought after items in Australian wardrobes, and having just released the new Celtic Collection range of colours, she’s showing no signs of slowing down.