Genine Howard


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Rebecca Patterson

Media Director

Nicole Fuge

Deputy Editor

Nicole is a self-confessed foodie tragic who you will often find enjoying the delicious delights of the Sunshine Coast cafes with her husband (or should we say Insta-husband), and don’t you dare take a sip of your coffee before she’s taken a photo!

A journalist here on the Sunshine Coast for over 10 years, Nicole changed tact from news reporting to features four years ago, and has a particular interest in health and wellbeing, music, and of course food!

On weekends, Nicole enjoys taking her fur babies, Barney and Penny, on adventures across the Coast, whether it be a stroll along the beach or an escape into the Hinterland.

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Hayley Wright


In 2011 Hayley ventured north and found her home away from home on the Sunshine Coast. While she is always returning back to the South Coast of NSW, to see friends and family, you can’t take her away for too long before she’s hailing the balmy weather.

Hayley is a self-confessed shoe addict and has been since she could walk. She’s best known for hunting down a designer bargain…you name it; she knows where to get it!

Hayley has been a television news reporter on the Coast for five years, before she craved the creative flair of features.

On the weekends you can find Hayley hunting up the latest coffee shops or planning her next overseas escape.

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Tara Williams

Art Director

Tara has been a designer for over 10 years working in newspapers, television, bus advertising and now magazines. With a flare for creativity, Tara loves trying her hand at new things and has a knack for directing and creating amazing props for our covershoots.

The self-confessed indoor plant addict spends her weekends going on adventures with her husband Rob and stepson Zaiden where she’ll always have her camera/GoPro/drone handy.

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Ellen Parker

Production Manager

Hailing from Mississippi, Ellen has been a designer for over 15 years working for Disney, in New York City and running her own design firm while teaching full time.

The Southern Belle loves everything about her adopted home on the Sunshine Coast, including the beautiful beaches, restaurants and local attractions.

On weekends, you can find the creative arts and culture buff at a touring Broadway show or concert. Otherwise, she enjoys a brekky date with her beau and socialising with family and friends.

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Joe Fabrizio

Distribution Manager

Joe is Profile’s distribution manager. He spends his weekends by the water with his family and enjoys fishing in his spare time. Joe is a big fan of the great outdoors and spends his days delivering magazines to all areas of the Sunshine Coast from Noosa to Caloundra to the Hinterland.

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