You may have noticed quite a number of people loitering around businesses in clusters with their heads glued to their phones. No need to worry, this isn’t some kind of phone crazed cult, it is, in fact, Nintendo’s latest and greatest creation, ‘Pokémon Go’.

For the past month, the reality app has taken the world by storm, sending thousands of fans on a virtual scavenger hunt for rare Pokémon critters at places known as Pokéstops – checkpoints that correlate with real-life locations or businesses that enable players to collect ‘Eggs’ and ‘Poké Balls’.

Additionally, players can purchase items known as ‘Lures’ at Pokéstops, which essentially attract more Pokémon and consequently more people. With an opportunity for customer attraction, it wasn’t long until businesses from all around the world jumped on the Pokémon bandwagon and made small investments for big benefits.

By purchasing a 30-minute ‘Lure’ at your business for just $1.19 the benefits can be huge:

14,500 Pokécoins / 680 = 21 eight-packs of lures
(21 * 8)/2 = 84 hours
$100/84 hours = $1.19 per hour

With thousands of daily active users on the Sunshine Coast, a ‘Lure’ is an inexpensive way to increase your business’s foot traffic by the hundred, whether you own a café, florist, retail or pet shop.

Whether you had a childhood obsession with Pikachu or not, it may be wise to introduce this viral game’s tactics into your marketing plan. For once, some trivialness could earn you the big bucks.