“I wanted people to see the good and the bad side of it, I think that’s why it took off because I wrote about the crappy side of being at home all the time as well,”

she says. “I didn’t want people to get into the industry thinking it’s always going to be fantastic.”

Nicky Leonti

From there, Nicky began writing online courses and helping other mums open their own family daycare – a venture fostered from the desire to empower other mums, which wound up putting her on a five-figure income.

“I have a marketing degree, that’s what I used to do before kids and I worked in the UK, so that came in handy in promoting the blog,” she says honestly. “When that went so well, people started asking me how I did it, so I started consulting for small businesses, helping them with their marketing.”

When Nicky fell pregnant with her daughter, she scaled back her workload to only run online marketing sessions and the blog.

“The key to work/life balance is truly being in the moment.”

She has also recently held an online summit for family daycare, featuring guest presenters and pre-recorded interviews, which Nicky says was the first one in the sector. “A lot of mums are trying to raise kids while working from home and it’s really isolating.

So to have an online summit, which they could join in from home and not have to get babysitters and organise travel, worked really well – professional development is always outside the home.” Given her experience as a working mum, Nicky says the key to work/life balance is truly being in the moment.

“I felt like when I was working I was always thinking about needing to do stuff with my kids, and when I was with my kids I was thinking, ‘I need to be working’,” she says. “But you need to be in that moment, so when I’m working I’m really focused, I get way more done and in a shorter amount of time, and when I’m with my kids I’m just thinking about them, and that makes it a lot more enjoyable and a lot less stressful.

“Some days it’s not perfect, but I find when I’m organised I tend to have better balance.”